In 2001, I began collaborating with Urban & Fischer Verlag (Leipzig, Germany), thereafter Elsevier, as Editor-in-Chief of the Journal for Nature Conservation. I had an interest in offering a journal with scientific rigor to spread conservation knowledge, in the same way as there exist journals dedicated to medicine. Conservation cares about the health of nature; medicine cares about the health of people. Other journals with conservation on its headings, were too academic oriented towards biology or ecology curricula. I just wanted something for practitioners as I believe that conservation is a technology; a soft technology, indeed.
After more than a decade pursuing that dream, I am more than satisfied with our consolidated editorial niche and with the professionalism of the Elsevier staff, Board of Editors and altruistic reviewers. The JNC is receiving about seven submissions per week. Half of the manuscripts or even more are normally out of scope and returned directly to the authors. The rest is processed and published after peer-review. At present we publish six numbers for each year’s volume. A five-year impact factor of 2.119 is a stimulating and rewarding challenge, although I prefer to perform high in downloads, as we do.